Fedrigoni 366 | 2024

I am thrilled to be participating in this years edition of Fedrigoni 365, a calendar publication by Fedrigoni UK. I was selected to submit a design for the 12th of March.

This year, Fedrigoni 366 has been produced in collaboration with printer F.E. Burman using the latest HP Indigo® digital print technology. This has allowed 731 creatives to harness the power of generative design — meaning every single design submitted to the project looks different in each and every book.

Assigned to one of two palettes (orange or green), designers were invited to consider how shuffling a range of colours could influence their design. While they could use the full palette of ten colours, it was up to each designer to decide how many colours in total would be used in their own design. What feels particularly different about this year’s edition is the collaboration between designers and print technology, that sees the former give up full control of how colour is expressed in their designs. Used for the first time at this unprecedented scale, the HP Mosaic tool has applied algorithms to randomly shuffle colours within each design to make different combinations in each book. These designs are printed to a range of specially treated white papers from Fedrigoni’s Digital for HP Indigo® printing collection.

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Gallery of Artwork

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